Rubs for beef are a real bone of contention with a lot of people. There is a large and vocal brigade out there that believes that the flavour of beef is so rich and complex to begin with that the only thing you need in a rub is salt, pepper, and maybe some garlic. And honestly, I can’t convince myself that these people are wrong – for the most part those are the only three things I use on steaks and brisket. However, some people like more flavour – or maybe they just like to mix stuff, I dunno – and for those folks I present a serviceable beef rub.
Mix together with a fork:
2 tablespoons paprika
1 tablespoon ground cumin
1 tablespoon salt (be sure it is a rock salt or a really coarse kosher salt)
1 tablespoon onion powder
1 tablespoon garlic powder
1 tablespoon cayenne
1 tablespoon ground black pepper
1/2 tablespoon dried thyme
1/2 tablespoon dried oregano
As always, store it air-tight. Also, unlike the pork rub, you will notice that this makes a small amount – mostly because I don’t use it much and anything more would go stale. You can, of course, multiply this as needed.